Specialist Diploma in Marketing Analytics and Insights Course

The Specialist Diploma in Marketing Analytics and Insights enables diploma graduates and marketing practitioners to gain critical knowledge and skills in frontier areas such as data analytics, marketing research, and behavioural insights, thereby gaining an employability edge in relevant fields.

Course details

What the course covers, in detail

Module topics and in-class coverage, from rp-cet's own course page.

1. 01 provides students with an understanding of consumers' behaviour and uses behavioural insights frameworks to modify the behaviour of consumers to achieve and influence better outcomes for the decision-making process. Consumer Research with Data Visualisation This module provides students with comprehensive coverage of concepts, tools, and techniques to gain consumer insights, with an emphasis on generating, applying, and interpreting these insights obtained to aid business decision-making particularly in the area of consumer marketing. Post-Diploma Certificate in Marketing Analytics & Management Post-Diploma Certificate in Marketing Analytics & Management Module name Module synopsis Analytics for Decision Making Analytics for Decision-Making is designed to equip students with the skills and knowledge to design effective spreadsheet models and analyses to support decision-making in common business and financial scenarios (e.g., construct a quantitative pricing recommendation or optimise a supply chain network design). Students acquire knowledge of business analytics concepts and framework to develop analytical thinking by recognising key business assumptions. Branding u