Specialist Diploma in Digital Branding Social Media Strategies

Campaign Execution: Social Media Marketing, Search Engine Marketing (SEM), Display Advertising, and Email Marketing. Creative & Management: Content Creation & Design, and Issues & Crisis Management. Insights: Data Analytics and Performance Reporting.

Course details

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Who should attend

• → At least 1 year of relevant work experience
• → At least 1 year of relevant work experience
• → At least 5 years of relevant working experience

What you'll gain

• ✓ Craft compelling brand stories across diverse content formats - including social videos, blogs, infographics, landing pages, and user-generated content - using design and video tools to engage target audiences.
• ✓ Mitigate brand risk by identifying potential issues through social listening and executing effective crisis management plans using digital assets.
• ✓ Plan and execute comprehensive, AI-powered digital campaigns across web, generative engine optimisation (GEO), search engine optimisation (SEO), search engine marketing (SEM), marketing databases, email, social media, and display advertising.
• ✓ Identify data-driven trends and insights to optimise campaign spend, performance, and strategic direction.
• ✓ Measure and report digital marketing performance by rigorously evaluating campaign outcomes against key performance indicators (KPIs) and return on investment (ROI).
• ✓ Evaluate the end-to-end customer experience across multi-channel touchpoints using strong analytical frameworks.